2014年1月26日日曜日

Yutaka Oda

 Have you ever seen this person?

I guess the most of people say "NO", but you definitely know the name of the company he works for...



The company placed in Hokkaido, and this Butter Sand is really popular for a souvenir of Hokkaido. You may have had a chance to eaten before.  Yutaka Oda(小田豊) is the president of Rokkatei and known for his unique techniques of leadership.

First of all, I introduce Rokkatei briefly. Rokkatei does the production and marketing only in Hokkaido and does not place any branch in Tokyo. However, The sale of its company is top among the manufacturing industries in Japan which does not have any branch in Tokyo. Even though it is an isolated company, Rokkatei is 13th in the ranking of companies in Hokkaido which the new graduates want to work.  

Why is Rokkatei so popular?

The reason seems to be unique ways to motivate employees. These are some of them.

  • Giving 15万円 every month to the employee who tried the hardest (+ Sushi).
  • Command employee for anything even outside of the company, such as regional volunteers
  • Giving 20万円 for each employees per year as travel expenses when travel with 6 or more employees

    In addition, he willingly interview applicants and even part-time workers, and decide whether he/she is acceptable. He really love employees and always puts employees first. Sometimes it is necessary to focus on business, but taking care of its employees is important as well. I could easily understand why Rokkatei is so loved by people.
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2 件のコメント:

  1. Moe Yoshino2014年1月27日 12:59

    Hi, Chisato!
    Thank you for sharing nice example of successful company. I have heard about Rokkatei's strategy through tv and internet before. The media said that Rokkatei is one of the most wanted company to work due to its great working environment as well as good care delivered by CEO. As you mentioned several points, Rokkatei offeres wonderful environment for employees and encourages employees to have great relationbship each other. Building strong relationship is an essential point in leadership as Shackleton showed in a book.
    Thank you for sharing! Your post made me wanna eat Butter Sand :D

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  2. Ken2014年1月27日 14:02

    Hi Chisato,

    Thanks for these great posts—you always manage to come up with something interesting and informative to share, which is all very much appreciated. Rokkatei is a great example of fine leadership, and I loved your leadership types illustration. I hope you don't mind me passing that along to Michelle—she will love it.

    Ken

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